master SEO banyak yang harus di tempuh,

untuk menjadi master SEO banyak yang harus di tempuh, ternyata tidaklah mudah membangun sebuah blog agar dapat tampil di halaman pertama sebuah halaman pencarian mesin google. berikut pesan dari mbah Google

"There are "over 200 SEO factors" that Google uses to rank pages in the Google search results (SERPs). What are the search engine optimization rules?
Here is the speculation - educated guesses by SEO webmasters on top webmaster forums. Should you wish to achieve a high ranking, the various confirmed and suspected Google Search Engine Optimization (SEO) Rules"

Berikut Faktor2 yang mempengaruhi Blog anda dalam SEO Google

HOT
1 Keyword in URL
First word is best, second is second best, etc.

HOT
2 Keyword in Domain name
Same as in page-name-with-hyphens

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Keywords - Header

HOT
3 Keyword in Title tag
Keyword in Title tag - close to beginning
Title tag 10 - 60 characters, no special characters.

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4 Keyword in Description meta tag
Shows theme - less than 200 chars.
Google no longer "relies" upon this tag, but will often use it.

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5 Keyword in Keyword metatag
Shows theme - less than 10 words.
Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance.
No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.

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Keywords - Body

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6 Keyword density in body text5 - 20% - (all keywords/ total words)
Some report topic sensitivity - the keyword spamming threshold % varies with the topic.

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7 Individual keyword density
1 - 6% - (each keyword/ total words)

HOT
8 Keyword in H1, H2 and H3
Use Hx font style tags appropriately

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9 Keyword font size"Strong is treated the same as bold, italic is treated the same as emphasis" . . . Matt Cutts July 2006

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10 Keyword proximity (for 2+ keywords)
Directly adjacent is best

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11 Keyword phrase order
Does word order in the page match word order in the query?
Try to anticipate query, and match word order.

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12 Keyword prominence (how early in page/tag)Can be important at top of page, in bold, in large font

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Keywords - Other

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13 Keyword in alt text
Should describe graphic - Do NOT fill with spam
(Was part of Google Florida OOP - tripped a threshold - may still be in effect to some degree as a red flag, when summed with all other on-page optimization - total page optimization score - TPOS).

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14 Keyword in links to site pages (anchor text)Links out anchor text use keyword?

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NAVIGATION - INTERNAL LINKS

SITE
15 To internal pages- keywords?
Link should contain keywords.
The filename "linked to" should contain the keywords.
Use hyphenated filenames, but not long ones - two or three hyphens only.

SITE
16 All Internal links valid?Validate all links to all pages on site.
Use a free link checker. I like this one.

SITE
17 Efficient - tree-like structureTRY FOR two clicks to any page - no page deeper than 4 clicks

SITE
18 Intra-site linking
Appropriate links between lower-level pages

54 - NAVIGATION - OUTGOING LINKS

55 19
To external pages- keywords?
Google patent - Link only to good sites. Do not link to link farms. CAREFUL - Links can and do go bad, resulting in site demotion. Unfortunately, you must devote the time necessary to police your outgoing links - they are your responsibility.

56 20
Outgoing link Anchor Text
Google patent - Should be on topic, descriptive

61, 62 21
Link stability over time
Google patent - Avoid "Link Churn"

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22 All External links valid?
Validate all links periodically.

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23 Less than 100 links out total
Google says limit to 100,
but readily accepts 2-3 times that number. ref 2k

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OTHER ON-Page Factors

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24 Domain Name Extension
Top Level Domain - TLD
.gov sites seem to be the highest status
.edu sites seem to be given a high status
.org sites seem to be given a high status
.com sites excel in encompassing all the spam/ crud sites, resulting in the need for the highest scrutiny/ action by Google.
Perhaps one would do well with the new .info domain class. - Nope. Spammers jumped all over it - no safe haven there. Not so much, now - .info sites can rank highly.

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25 File Size
Try not to exceed 100K page size (however, some subject matter, such as this page, requires larger file sizes).
Smaller files are preferred <40k two=" excellent" more=" BAD," ten =" Spammer" updates =" frequent" spidering =" newer" ip="xxx.xxx.CCC.xxx)">10, author's guess) with the same web host, prolific cross-linking can indicate more of a single entity, and less of democratic web voting. Easy to spot, easy to penalize.
"This does not apply to a small number of sites" .. (this author guesses the number 10, JAWG) . . . "hosted on a local server". . Matt Cutts July 2006

BAD 47 Stealing images/ text blocks from another domain
Copyright violation - Google responds strongly
if you are reported. ref egol
File Google DMCA

BAD 48 Keyword stuffing thresholdIn body, meta tags, alt text, etc. = demotion

?? 49 Keyword dilutionTargeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords.

?? 50
Page edit - can reduce consistency
Google patent -
Google is now switching between a "newer" cache, and several "older" caches, frequently drawing from BOTH at the same time.
This was possibly implemented to frustrate SERP manipulators. Did your last edit substantially alter your keywords, or theme? Expect noticeable SERP bouncing.

6 - 7 51
Frequency of Content Change
Google patent - Too frequent = bad

32, 33 52
Freshness of Anchor TextGoogle patent - Too frequent = bad

?? 53 Dynamic Pages
Problematic - know pitfalls - shorten URLs, reduce variables (". . no more than 2 or 3", M.Cutts July 2006), lose the session IDs

?? 54 Excessive Javascript
Don't use for redirects, or hiding links

?? 55 Flash page - NOTMost (all-?) SE spiders can't read Flash content
Provide an HTML alternative, or experience lower SERP positioning.

?? 56 Use of FramesSpidering Problems with Frames - STILL

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57 Robot exclusion "no index" tag
Intentional self-exclusion

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58 Single pixel links
A red flag - one reason only - a sneaky link.

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59 Invisible text
OK - No penalty - Google advises against this.
All over the place - but nothing is ever done. (The text is the same color as the background, and hence cannot be seen by the viewer, but can be visible to the search engine spiders.) I believe Google does penalize for hidden text, since it is an attempt to manipulate rank. Although they don't catch everyone.

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60 Gateway, doorway page

(I see changes here - not only does the doorway page disappear, but the main page gets pushed down, as well - this is a welcome fix.)
OK - No penalty - Google advises against this.
Google used to reward these pages.
Multiple entrance pages in the top ten SERPs - I see it daily. There they are at #2, with their twin at #5 - 6 months now. Reported numerous times.

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61 Duplicate content (YOUR'S)
Duplicate content (THEIR'S) below (Highjack)
OK - No penalty - Google advises against this.
Google picks one (usually the oldest), and shoves it to the top, and pushes the second choice down. This has been a big issue with stolen content - the thief usurps your former position with YOUR OWN content.

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62 HTML code violations(The big G does not even use DOCTYPE declarations, required for W3C validation.)
Doesn't matter - Google advises against this.
Unless of course, the page is totally FUBAR.
Simple HTML verification is NOT required (but advised, since it could contribute to your page quality factor - PQF).